This photo was taken on a rooftop during my friend’s Memorial Day BBQ.  On that day, a skywriting airplane was flying around the city continuously creating the X-Men symbol in the sky, to cleverly market the film X-Men: First Class.  But I took this photo before the skywriter had a chance to finish the image.  Thus, the moment frozen in time is a NO symbol like you would see on No Smoking signs, except this one is ironically written in smoke.

This kind of advertising is pretty unique and clearly worked well on Memorial day when everyone was having fun outside.  I saw tons of tweets that day showing pictures of the X symbol.  And while the advertising seemed new, everyone in Los Angeles is used to seeing air traffic above our heads.  We constantly hear the sound of helicopters hovering around, searching for criminals down below.  In LA, we call them “Ghetto Birds”.  I’m pretty sure Tupac coined that term.